Recognizing that a sedentary workday was negatively affecting its employees' health, the company wanted to implement a wellness program. Goldenwest spent a year evaluating options and searching for the right cultural fit. Its goal: Find a wellness partner with a customizable "one-size-doesn't-fit-all" approach. With a diverse and dispersed workforce, the company's leadership knew they needed a wellness program that allowed employees to set their own health goals and priorities. hubbub's unique mix of gamification, social circles, turnkey incentive engine and customizable (fun!) challenges turned out to be just what Goldenwest was looking for.